Affiliated Advisors

Something that you always expect is the standard headshot whenever you’re in the middle of a corporate session. These shots are pretty standard; however, the approach can be wildly different between photographers. Not every white backdrop shot is created equal. There are so many factors that go into creating a headshot. You have to take into account factors such as company brand, personality of the individual, and lighting factors to complement the subject. Again, not an easy task. You will find that shooting on a white backdrop seems basic. This is not the case with Affiliated Advisors.

Things to consider

When shooting on a white background/backdrop you have to understand how those colors will affect your subject with the lighting you’re using. Let me elaborate. In some instances I love to capture a headshot and create separation by having a strobe or constant light bouncing off of the background. It pulls the subject away and at the same time keeps their hair from blending into the backdrop. Where you may not have this problem is with a white background. There is however a little white balance concept and the concept of 18% gray (which photographers will understand). You have to know how to get your whites to appear white and I like to give a little assistance by still bouncing lighting.

The problem

The big issue with bouncing backdrop lighting is that if the backdrop is a lighter color, it will reflect back and can spill over onto your subject. These are things you absolutely have to consider. In this particular scenario I wanted to provide a soft team look. All of those in the shoot were women who weren’t exactly in the same location and Kim, the organizer, felt it was a great time to pull them together for individual and team headshots. Everything went great and we couldn’t have been happier. Notice the non standard team shot that was a winner in my book.

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