BlkAlchemy’s brand identity is that of a Black Artist Collective. The focus is to drive attention towards overlooked talent within the art world. BlkAlchemy’s goal is to provide inspiration, while simultaneously creating opportunities for Black Artists. The logo and branding is a signature style for applying to the collective works created within the group as well as future marketing material. The wording uses concepts revolving around penmanship and calligraphy. I took to creating something that would flow while also utilizing an arcing design to remain dynamic. This approach lends itself to a certain dynamic energy.