I was commissioned by a client to create a mark that would inspire their current associate to begin the efforts of their business branding. The logotype turned out to be a combination of organic hand written lettering to represent the signature style of the business, while using both the “F” in Fraiche and “f” in Chef, to create imagery representative of the restaurant/food service industry. The larger “F” is a two fold representation of both a Chef’s hat and a Chef’s collar, while the lowercase “f” represents a knife. The project was fun and to showcase the final product, I utilized the mark on an oil casing which added a level of quality to the presentation.