Kanda is a short version of the word Wakanda and a play on the popular “Puma” brand. The design was created to generate attention and sales alongside the development and release of The Black Panther movie. The image was to appeal to a sporty and more modern fashionable design via layout. Transforming the Puma into TChalla, while converting the normal Puma words into Kanda. Sweatshirts and t-shirts were made available in a flock print for texture and variety.
