We are all now aware that “Facebook” has changed their name to “Meta”. Luckily for me, I was able to get an inside look into just how they cater to the small businesses that are investing advertising dollars into them. Evidently, this particular event focuses on small businesses and companies looking for social media marketing tips. I was requested to capture small businesses in real-time interacting at Meta headquarters in NYC. Keeping all of these things in mind, I set out to tell a story about interaction and the family-style environment you experience at Meta. It’s always a pressure no pressure situation when you know the content will also be for internal and external marketing.
Subsequently, to begin the day, I made sure to capture the team ready at the Meta support desk. This is where they give all technical assistance in a one on one basis. I float around during the course of events, keeping mind of the scheduling while capturing both the facilities and interactions. Some of the most prominent aspects of the event are the large ted-like talks and the content creation areas. In the creation areas, you have several soft-boxes, constant lighting, as well as duo-boards so that you can place product photography in front of. They offered the use of a gimbal that assists with video content creation and stabilization on your phone. You can see the interactions between Meta team members and how they set the small businesses up for various content areas.
Speakers discussed ads, leads, and more in their participation talks. These talks allow those in attendance to engage with expert Meta marketing staff to understand the ins and outs of creating successful campaigns. They also explain various future trajectories and align the business owners with those paths for their personal brands.
Lastly, I must say that the event was great. All in all, I took a good amount of facility and interaction images and enjoyed the knowledge.