The Wholistik Living Project is a small scale brand design project. The company focuses on health and wellness as it pertains to individual and partnered connections. The direction was minimal but only required a vision that incorporated the tenets of the company. The symbol/mark that was decided on was to represent, infinity, rebirth (cycle of life and death) as well as the sun and the moon. Being a Black Owned Company consideration of the actual physical presentation of the mark was made in order to create symbolism similar to adinkras found in various African cultures.