Documenting a company and their journey can be a daunting task. Key words “can be”. But they do not have to be. When approaching me to cover Lean IX’s NYC leg of their 4 leg tour, I immediately go to work. You have to know your client, what they stand for, and what they may be expecting from you. This is how I approach all clients. it is vital in figuring out the how of what your client will want from you. How means everything. Likewise, knowing how means you are aware of the steps that lead to the end goal. For Lean IX, this is documentation of a huge undertaking.
Most events like this always take place inside a hotel or some large hall. The biggest issue with these is color correction. Any photographer knows that covering content that involves florescent bulbs will require a bit of white balancing. In this particular instance, I am responsible for covering two floors worth of content with 3 different styled areas of lighting. I adjust for every specific area, but in most instances, allowing an auto white balance would be key. Most people who work in editorial/photojournalism or event photography are aware how tedious it can be to do things without any auto assist. Everything moves very fast, but I love keeping a consistency with my work where if at most, I can adjust one image and apply the changes across the board.
End of The Day
With all things done, my duty is to supply the company with mid day images as promotion to virtual attendees, while a post day submission is another requirement. However, I am supplying the full gamut of images The company will utilize these for additional marketing. It’s a great thing to get used to as it helps you speed up your production process. All in all it was a great day.
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